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The Ritz-Carlton Bacara, Santa Barbara Announces New Partnership with BCycle

by Ritz-Carlton Bacara, Santa Barbara Staff | Feb 16, 2022

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Photo by Tanner Tait / Ritz-Carlton Bacara, Santa Barbara

SANTA BARBARA, Calif. (Jan. 13, 2022) – The Ritz-Carlton Bacara, Santa Barbara is pleased to announce a partnership with BCycle, an all-electric bicycle subsidiary of Trek Bicycle. This partnership, launching February 14, 2022, brings a fleet of bikes to the property available for guests to use just in time for Valentine’s Day as couples can enjoy a scenic bike ride while celebrating.

BCycle bikes can transport travelers up to 30 miles on a single charge at a maximum speed of 17 mph. If guests decide to go beyond the maximum range, the bike can simply be pedaled back to the resort just as one would a traditional bike. This partnership gives guests the freedom to explore the very best that Santa Barbara has to offer and encourages them to do so outside of a car in an adventurous and more sustainable way.

“Having lived in Santa Barbara for over two years, I have seen an exponential increase in the popularity of electric bikes,” says Steve Janicek, General Manager, The Ritz-Carlton Bacara, Santa Barbara. “We are thrilled to be the first hotel partnering with BCycle, offering our guests an exciting, new way to explore this beautiful city. The feedback we have heard from our guests about the Cruiser Bikes currently offered here at the resort has been tremendous, so we expect this new technology will be welcomed with open arms.”

Backed by the pioneering electric bike company TREK, BCycle plays a vital role – not only in the advancement of electric bike technology – but supporting critical socio-economic causes including the fight against racial injustice with their program “All In” which addresses the staggering need for transportation in developing countries with its “World Bicycle Relief” program, and so much more, all while continually seeking to create a safer world for underrepresented communities such as LGBTQ+ and BIPOC.

Read more about BCycle at the Ritz-Carlton Bacara here

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